The Apple store was originally created to help customers overcome their fear of the Mac. Later it became a conglomeration of innovative products, the genius bar and workshops. Today at Apple is an extension of that evolution. 

Imagine the store as a gathering place for the Apple community— a place to feel connected and inspired.



  • Brian Jennings Project Manager

  • Howard Myint Copywriter

  • Patima Pataramekin UX Designer

  • Dat Pham IS&T Tech

  • Casey Sheehan Art Director

  • Trevor Sheridan Prototyper

  • Jack Vidnovic UI Designer


Our team conceptualized Today at Apple through generative research and competitive analyses to gain behavioral insights on the current market and learning trends.

A seamless experience was developed through the use of information architecture diagrams, user flows, concept models, sketches, and low to high fidelity prototypes.



Today at Apple was released in 2017, offering free education sessions in subjects like coding, art, photography and music at 495 stores worldwide.


Forbes May 2017

Tech Crunch April 2017

Forbes  July 2018

Images and video © Apple