The Apple store was originally created to help customers overcome their fear of the Mac. Later it became a conglomeration of innovative products, the genius bar and workshops. Today at Apple is an extension of that evolution.
Imagine the store as a gathering place for the Apple community— a place to feel connected and inspired.
Brian Jennings Project Manager
Howard Myint Copywriter
Patima Pataramekin UX Designer
Dat Pham IS&T Tech
Casey Sheehan Art Director
Trevor Sheridan Prototyper
Jack Vidnovic UI Designer
Our team conceptualized Today at Apple through generative research and competitive analyses to gain behavioral insights on the current market and learning trends.
A seamless experience was developed through the use of information architecture diagrams, user flows, concept models, sketches, and low to high fidelity prototypes.
Today at Apple was released in 2017, offering free education sessions in subjects like coding, art, photography and music at 495 stores worldwide.
Images and video © Apple