CHALLENGE + APPROACH
Let's pretend you're in WhatsApp and you receive a message in a language you don't know. On average, it’ll take a ten steps to perform the translation and send a reply.
How might we make it easy to perform a translation without leaving the app?
My role in this project was to undertake user research and evaluate prototypes.
Julie Cattieu Product Manager
Heather Luipold Creative Lead
Patima Pataramekin UX Researcher
Anthony Tripaldi Software Engineer
Pendar Yousefi UX Designer
Carolyn Witte Creative Lead
TIMELINE + Responsibilities
Tap to Translate launched on Android in 2016, making it easy to perform a translation without switching apps. Our product supports over 103 languages, has a user base of over 500 million users, and is the second most used feature in Google Translate.
Video © Google