freelance

Autodesk

Led generative and evaluative customer research to inform the development of a new credentialing service 

Created narratives to communicate customer pain points; proposed solutions to drive value for product and brand

GOOGLE

Managed participants, planned screeners, developed research plans and created discussion guides

Synthesized qualitative and quantitative research to develop guiding principles for design and product strategy

 

HAAS SCHOOL OF BUSINESS

Taught methodologies for developing empathy through active listening and design thinking

Guided learning around observations, synthesizing insights, diverging/converging ideas and prototyping

 

APPLE

Created personas to understand needs and goals around learning and getting inspired

Produced process flows, sketches, wireframes and low to hi-fi prototypes to develop a seamless experience

 

iLAB // HAITI

Led research trips to define product, identify partnerships and inform curricula needs

Partnered with Haitians to co-create a self-sustaining innovation lab independently run by locals today

 

Explorer charter school

Co-developed design thinking curricula to foster high levels of creativity, empathy and problem solving skills

 

 

TOOLBOX

Empathic Design / Design Thinking

Field Studies / User + Stakeholder Interviews / Journey Mapping / Prototyping / Usability Testing

Sketch / Creative Suite / Flinto / Principle / Rhino / SolidWorks / KeyShot


© 2018 Patima Pataramekin