freelance

Autodesk

Led generative and evaluative customer research to inform the development of a new credentialing service 

Created narratives to communicate customer pain points; proposed solutions to drive value for product and brand

GOOGLE

 Executed multi-phased research, including managing participants, writing screeners, and moderating interviews

 Synthesized findings into insights and guiding principles to direct ideation of design, experiences and product strategy

 

HAAS SCHOOL OF BUSINESS

Taught methodologies for developing empathy through active listening and design thinking

Guided learning around observations, synthesizing insights, diverging/converging ideas and prototyping

 

APPLE

 Conducted generative research, competitive analysis, user flows, affinity diagrams, personas and scenarios 

Produced process flows, sketches, wireframes and low to hi-fi prototypes to develop a seamless experience

 

iLAB // HAITI

Led exploratory and generative research to define product, identify partnerships and inform curricula needs

Partnered with Haitians to co-create a self-sustaining innovation lab independently run by locals today

 

Explorer charter school

Co-developed design thinking curricula to foster high levels of creativity, empathy and problem solving skills

 

 

TOOLBOX

Field Studies / User + Stakeholder Interviews / Journey Mapping / Prototyping / Usability Testing

Design Thinking / Art Direction / Data Visualization

Sketch / Photoshop / Illustrator / InDesign / Flinto / Principle


© 2019 Patima P. Pataramekin